Pierre Ballofet is a professor at HEC Montréal in the Department of Entrepreneurship and Innovation. His interests relate mainly to the field of brand management, innovative practices of sustainable development as well as new training approaches. Signer of articles published in the best journals, author of award-winning reference books, he has also presented numerous papers at international conferences, always maintaining the same concern for quality and impact. A recognized and passionate communicator, he promotes the search for original, relevant and responsible perspectives in his writing, consulting, outreach and teaching activities.
As a privileged contributor, he works closely with the team at MosaiC and the Pôle Médias on issues related to new business and communication models. Since 2001, he has been responsible for the D.E.S.S. in marketing communication, in partnership with the Association of Advertising Agencies of Quebec (AAPQ).