DUX IS THE FIRST CONTEST THAT HONOURS, CELEBRATES AND PROMOTES INITIATIVES THAT INSPIRE CANADIANS TO EAT BETTER, LIVE BETTER.
WHAT ARE LES GRANDS PRIX DUX / MIEUX MANGER?
Every year, Les Grands Prix DUX / Mieux Manger highlights leadership in agribusinesses, non-profits, institutions and commercial firms outside the food industry that made innovations leading to better food choices.
Les Grands Prix DUX / Mieux Manger was the very first initiative to be launched by DUX Mieux Manger, Mieux Vivre in 2011. Since then, it has rewarded over 80 industry leaders and has inspired many others to put health at the core of their research and projects.
New this year !
Because food is no longer just a matter of content, but also of container and repercussions – both on our health and that of the planet – it was only natural to bring together the GAÏA Awards, Les Grands Prix DUX / Mieux Manger and the DUX+ conferences in a brand new formula: MIEUX MANGER (Les Grands Prix DUX / Mieux Manger), MIEUX VIVRE (Les Prix GAÏA / Mieux Vivre). During two days where food will be observed from all angles, professionals from the bio-food, nutrition, sustainable development, packaging and many other sectors will be able to learn, share and celebrate the best in these complementary spheres.
Pre-registration : From September 29 and November 8, 2020
Deadline for the application : November 15, 2020
La Journée Mieux Manger : Les Grands Prix DUX / Mieux Manger gala will take place at the end of January 2021.
COVID-19: For this edition, Les Journées DUX Mieux Manger, Mieux Vivre will adjust to the guidelines of the Institut national de santé publique du Québec in order to comply with current health standards. Thus, all the details on the event (virtual or not) including the unveiling of finalists, conferences, networking and gala, will be communicated to you later this fall.
Eligible to apply are commercial companies that have modified or introduced food products or implemented initiatives that promote healthy eating habits.
Also eligible to apply are non-profit organizations, institutions, self-employed workers and commercial enterprises that have developed an initiative, program or project for training, awareness-raising, enhancement or transfer of expertise that promotes healthy eating habits.
Also eligible in the “In Ebullition” category are companies that plan to launch a product or initiative between January 31, 2021 and October 31, 2021.
WHY PARTICIPATE ?
The jury is composed of some thirty personalities who have diverse expertise in health promotion and agri-food industry (with a minimum of 8 people per category).
BE A LEADER
Position your business or organization as a leader in the industry through initiatives encouraging healthy eating habits.
Enjoy media and web visibility across Quebec and Canada.
To be recognized by the entire food industry at the annual DUX gala in January (trophy on stage and interviews).
UNDERLINE YOUR CREDIBILITY
Use the DUX logo as a finalist or winner on your communications, website, etc.
ADVANTAGES OF PARTICIPANTS
All finalists in the PRODUCT category will have free integration into the DUX Marketplace, the new online marketplace for DUX that was launched in the spring of 2020.
Finalists in each category receive a certificate bearing the mention Les Grands Prix DUX / Mieux Manger 2021 – Finalist Category “X”.
Finalists have the option of using the Les Grands Prix DUX / Mieux Manger 2021 – Finalist Category “X” as well as the Les Grands Prix DUX / Mieux Manger logo in their communications.
ADDITIONAL BENEFITS FOR WINNERS
In addition to being able to use the Les Grands Prix DUX / Mieux Manger – Category “X” Winner and the Les Grands Prix DUX / Mieux Manger logo in their communications, the winning companies will also be offered numerous visibility opportunities, including :
– DUX Multiplatform Advertising Campaign Showcasing the 2021 Winners – Press relations campaign (presentation of the winners in the specialized media, possibility of interviews, etc.).
– Presentation of the results of the contest, report of the gala evening on the website and on the newsletter of the magazines L’actualité ALIMENTAIRE and LE must
– Visibility on the DUX Program website
A TASTE AWARD (based only on criterion 2 of the evaluation grid) will be given in each major category
HOW TO SUBMIT AN APPLICATION?
Pre-registration: Registration and payment
Registration closes on November 08, 2020 at MIDNIGHT.
Products processed, packaged and distributed in stores that improve the food supply.
Dishes or menus prepared and served cooked (restaurants, cafeterias, community kitchens, etc.) that improve the food supply.
A product or initiative that will be launched between January 31 and December 31, 2021.
FOOD ACCESSIBILITY INITIATIVES
Initiatives to provide consumers with projects or products that improve the food supply and make it more accessible (community gardens, hospital or company menus, online services).
COMMUNICATION AND EDUCATION INITIATIVES
Communication initiatives in print or electronic/media/media or education in the form of a program, activity or resource that is made available to the consumer and that improves the food supply and makes it more accessible.
The jury is composed of a minimum of twenty specialists with diverse expertise in the areas of health promotion and nutrition
Coming soon !
The People’s Choice Award will be presented in each category (4 People’s Choice Awards)
Part 1: Consumer Jury
In addition to the expert jury, a consumer jury is created. It is made up of a dozen members of the public who evaluate all the applications received, based on an evaluation grid specific to this competition. An average grade will then be awarded by this jury.
Part 2: Online public voting
There will also be an online public vote from December 16, 2020 to January 15, 2021. Consumers will be invited to view the candidates’ online candidate profiles and vote for their favourite.