We are in the midst of an important food revolution, fueled by information technologies and, at the same time, by our sometimes contradictory attitudes. Guided by customers, along with industry leaders, visionary chefs, producers, entrepreneurs, and researchers, this movement of ideas is conducive to the development of healthy, sustainable and high quality food experiences.
The overabundance of data and mobile connectivity has triggered a global conversation about our needs, values and aspirations. Consumers want to know where their food comes from, how it was produced and how it affects their health.
They show their willingness and eagerness to rethink their diet.
As a result, companies need to adopt new approaches to transparency, an essential element that accelerates change itself.
Here is a day that should feed these reflections!