Every day, Canadians make choices that will improve their diet. A manufacturer develops a low-sodium cheese; a city puts in place a one-of-a-kind dietary policy; a father takes up the challenge to put more vegetables into his children’s lunches… Whether big or small these initiatives deserve the spotlight, which is why the EDIKOM media group, publisher of LE must and L’actualité ALIMENTAIRE, has launched the DUX Eat Better, Live Better program.
Whether big or small these initiatives deserve the spotlight, which is why the EDIKOM media group, publisher of LE must and L’actualité ALIMENTAIRE, has launched the DUX Eat Better, Live Better program.
“Dux” comes from the Latin for “leader.” DUX Eat Better, Live Better calls on Canadians to spearhead their efforts to improve their own health and that of others through better nutrition.
Ambassador Lyne Gosselin: shaking things up
Lyne Gosselin, President and Co-founder of EDIKOM,is the proud ambassador of the DUX Eat Better, Live Better program.
Ever since she was young, Lyne has had a passion for nutrition. She first studied nutrition, and then went on to study food science and technology. Her career path has led her to executive positions at Aliments Fontaine Santé, Deloitte and at a communications agency. Over time, she has gained high-level experience in agrifood, business development and communications. Using her one-of-a-kind expertise, she founded the EDIKOM publishing house in 2006.
Mother of three girls, inveterate athlete and self-proclaimed foodie, Lyne Gosselin is reminded everyday of the importance of maintaining a healthy lifestyle and how challenging it can be. In 2011, she came up with the idea for the DUX Eat Better, Live Better program to encourage everyone along the food supply chain, from consumer to major manufacturer, to lead the way when it comes to nutrition.
Her motto: Changes, big or small, are made one step at a time. And victories, however small, should be celebrated.
Industry leaders rewarded over 5 years.
Tips to improve your daily diet from nutrition students.
Winning food initiatives per year.
Tips for eating better every day by consumers
Highlighting food leadership wherever it may be
When the program started in 2011, it only targeted companies. It rewarded players in the agrifood sector for their health-focused innovations. In 2016, DUX Eat Better, Live Better widened its scope by opening up to the public. Its objective: to help people make healthier food choices and develop good habits.
Today, DUX Eat Better, Live Better organizes contests, events and meetings that promote and reward the innovations of all of those—groups or individuals—who lead the charge in improving products and eating habits across the country.