Cueillette en direct (Fresh from the roof)
par IGA
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One year after the inauguration of the largest supermarket roof garden, IGA Duchemin has pushed the innovation envelope by offering its Cueillette en direct service for its « Frais du toit » (or “Fresh from the Roof”) products. Thanks to an in-store interactive terminal, customers can now select the fruits and vegetables they want to add to their shopping baskets and watch them, thanks to a camera, being harvested by gardeners. Customers then have their vegetable basket delivered directly to them in store. This terminal highlights products that are not transformed, fresh and healthy, and encourages people to explore them, leading to better eating habits. No other supermarket can offer products that are as localized and “bio”, from the gardener to the customer in only 5 minutes.